Lévy's interactive holiday greeting makes play for charity

Publicis Groupe CEO Maurice Lévy adrift in teddy bears.
Publicis Groupe CEO Maurice Lévy adrift in teddy bears.

The Publicis Groupe CEO gets into the spirit of an interactive game involving his desk and a prize grabber

Publicis Groupe CEO Maurice Lévy’s holiday greeting took a comical – and interactive – turn this year, doubling as a game in which smartphone users can pick out stuffed animals positioned around his virtual office.

Spoiler alert: things almost go awry when the game’s carnival claw grabs Lévy’s beloved candy jar.

There’s a charitable element to the greeting, as well, with the Paris-based holding company making a donation to the Make-A-Wish Foundation as part of the initiative.

Some quick stats on the interactive video from Publicis:

  • 290 sub videos are part of the interactive experience;
  • Engineering and testing the carnival claw took a month;
  • Publicis claims it is the first YouTube game controlled by a mobile or tablet device, which was a technology developed by France’s DigitasLBi.

This article first appeared on prweek.com.

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