Letters from Harvard tell freshmen to prepare for rape

GS&P and Prettybird pay for placement in clientless campaign to raise awareness of campus sexual assault

High school seniors opening their college acceptance letters get a different message than they expected in this sobering video and print campaign from Goodby Silverstein & Partners and production company Prettybird. The students land a spot at the school of their dreams, but the letters become uncomfortably frank about the minimal protections the school offers to prevent campus rape. A full-page ad featuring one of the letters ran on Saturday in Harvard’s campus newspaper, The Crimson, paid for by GS&P. ECD Margaret Johnson and Prettybird president Kerstin Emhoff worked on the campus sexual assault documentary "The Hunting Ground." An ad will also run in USA Today.

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Executive Creative Director/Partner
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Director of Broadcast Production
Executive Broadcast Producer
Director of Graphic Services
Associate Technology Director
Retouching
Account Director
Director of Brand Strategy
Director of Communications
Sr. Communications Strategist
Brand Strategist
Business Affairs Manager
Production Company
Associate Producer
Producer
Director
Editorial
Cut
Run
Executive Producer
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Executive Producer
Colorist
Music
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End Treatment Graphics