The lesson of the Trump upset: Your reality may not be real

It's time for marketers to discard outdated assumptions about how certain 'types' think and behave, writes the global CEO of Havas Creative Group.

by Andrew Benett

For full access to this article, you must be a Campaign US subscriber.

Click here to view our subscription options, which now include access to the 2023 Agency Performance Review — a comprehensive analysis of agency business in the past year.

If you are already a subscriber and can't see this article: Click here to activate your subscription.

For support, please email: campaignusa.support@haymarketmedia.com or call (800) 381-0891.

Sign in

Become a member

From $169 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Register

  • Limited free articles a month
  • Free email Newsletters

Register Now

Need to activate  your membership?