The lesson of the Trump upset: Your reality may not be real

It's time for marketers to discard outdated assumptions about how certain 'types' think and behave, writes the global CEO of Havas Creative Group.

by Andrew Benett

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $116 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?