Leroy Merlin "A life to build" by BETC Paris

Leroy Merlin's spot demonstrates the unifying power of building a home.

The French DIY retailer follows two nomads who take shelter from stormy weather in a worn-down shed. Together, the pair slowly turn their new dwelling into a home, which grows to become a pretty hefty tree house – the kind you might see on Grand Designs, real quality stuff – highlighting the idea that if you look after a house it will look after you in return.

The work was created by Moritz Maus and Sebastian Regfeldt, and directed by Nicolaï Fuglsig through Henry and MJZ. The media agency is Havas Media.

Credits

Agency
Brand director
Communication manager
Brand campaign project manager
VP/ executive creative director
VP/ brand director
Business director
Account director
Project manager
Agency producer
Music creative director
Traffic
Director
Cinematographer
Set designer
Production company
MJZ
Executive producer
UK producer
French producer
Post production editor
Post production
Head of post production
VFX supervisors
VFX producer
Head of sound production
Record label
Music artist
Sound production
Gum
Sound designer
Sound producer
Media agency

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