LeoVegas, the mobile casino brand, introduces a suave lion-headed mascot in a new campaign. Now created the spot, which debuts on 20 February and is the company’s first TV activity in the UK. It opens on a mysterious character who catches the attention of passers-by as he walks down the street. The protagonist visits a barber shop, where his identity is revealed as Leo, "the king of mobile casino". The work was written by Aubrey O’Connell, art directed by Tom Devenport and directed by Reuben Dangoor through Rogue.