Leo Burnett lands Betsson international brief

Betsafe: part of the Betsson group
Betsafe: part of the Betsson group

Betsson Group, the Swedish gambling operator, has appointed Leo Burnett to lead its international advertising strategy and creative for the Betsson.com brand.

Leo Burnett won the business in a pitch process run by Agency Insight. It beat MullenLowe London to the account.

Leo Burnett will deliver a digital-first strategy and a global creative platform for Betsson.com.

Key markets will include Sweden, Norway, Finland, Germany, Brazil, Peru and the Netherlands.

Betsson Group currently works with a variety of agencies, including Crispin Porter & Bogusky Scandinavia, which works on the group’s Betsafe brand.

The aim of the pitch was to consolidate and appoint a global hub for Betsson.com.

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