SectorMedia / Entertainment Brands, Sport brands, Technology brands, Computers and Tablets
Ad targets Millennial sports fans with all-star NFL lineup
It's the time of year where many freshman are headed off to college. Unfortunately for many, they won't be attending the fictional Fantasy Online College (FOC) that exists in this new ad by Digitas for Lenovo.
At FOC, Def Jam comedian J.B. Smoove is chancellor, while NFL stars such as New York Giants' Odell Beckham, Jr. and Chicago Bears' Matt Forte are on the faculty. As its name suggests, the college is focused on helping students up their game in fantasy football.
This is the fourth year the Chinese computer maker has sponsored the NFL. The web video also continues the brand's outreach towards Millenials with its Yoga line of laptop and tablet hybrids.