Lenor "ode to clothes" by Grey Düsseldorf

Lenor has launched a European YouTube channel and is filling it with absurdly detailed love letters to individual items of clothing.

Grey Düsseldorf created the spots, each of which contains a 90-second ode to a specific garment, such as skirts, trousers, shirts and scarves. The ads are part of Lenor’s wider "it’s more than laundry" campaign and are weirdly compelling for their obsessive detail, even if it’s sometimes difficult to tell whether the views espoused in the "skirt" film are progressive or old-fashioned. The work was created by Mark Hendy, Neil Elliot, Phillip Benner and Saurabh Kejriwal.