Lego opens London art gallery pop-up

Lego: art gallery will also sell new limited-edition product
Lego: art gallery will also sell new limited-edition product

Toy brand unveils wooden collectable product.

Lego is hosting an art gallery pop-up in London to launch a wooden Lego collectible that will celebrate the brand's heritage. Lego began by making wooden toys in Denmark in the 1930s.

The item, which will retail for £109.99, will be revealed at the event and made available for guests to buy. It will be a limited-edition product "based on a classic Lego icon".

Fans who attend the pop-up at Carousel in Seven Dials will receive a free poster.

The free event is open during 1- 2 November and will operate with 30-minute reservable time slots.

The Producers is delivering the project.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free