Lean Cuisine cooks up new ad focusing on amazing women

Frozen food company focuses on quick and nutritious meals instead of diet fare

Nestle brand Lean Cuisine is soft-peddling its diet pedigree with a new campaign.

A previous digital spot featured women evaluating what truly matters to them, and this latest spot by Grey continues that trend.

Featured in this web film and edited 30-second broadcast edition is a maternity nurse working the night shift in Boston. She comments on what it takes to do her job and be a "bad ass" and part of that is Lean Cuisine.

It's the first in a series where the frozen-food maker will highlight phenomenal women like nurse Elizabeth Ryan.


President / Worldwide Chief Creative Officer
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