Lean Cuisine cooks up new ad focusing on amazing women

Frozen food company focuses on quick and nutritious meals instead of diet fare

Nestle brand Lean Cuisine is soft-peddling its diet pedigree with a new campaign.

A previous digital spot featured women evaluating what truly matters to them, and this latest spot by Grey continues that trend.

Featured in this web film and edited 30-second broadcast edition is a maternity nurse working the night shift in Boston. She comments on what it takes to do her job and be a "bad ass" and part of that is Lean Cuisine.

It's the first in a series where the frozen-food maker will highlight phenomenal women like nurse Elizabeth Ryan.

Credits

President / Worldwide Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Executive Creative Director
EVP Global Account Director
SVP Account Director
Account Supervisor
Account Executive
Project Manager
Executive Strategy Director
Senior Planner
EVP Director of Film Production
VP Executive Producer
Associate Producer
Director
Executive Producer
Head of Production
Line Producer
Director of Photography
Production Design
Edit (person & company):
Company
Senior Producer
Editor
Music/Sound Design (person & company):
Original Music Company
Producer
Music Production Company
EVP Director of Music
Producer
Mixing & Sound Design
Principal Talent (Real labor & delivery nurse)