The Laughing Cow is creating a snack cafe where consumers can customise their cheese dishes

The Laughing Cow, the processed cheese brand, is creating a snack café to offer visitors a dish that relates with their mood.

The "Snack like you café" will give guests a chance to opt for an indulgent treat or a classic dish with a twist. The brand has worked with chef Paul Hannigan to create snacks such as mac and cheese, and raspberry and white chocolate pudding.

There is also a personalisation station at the pop-up, where visitors can customise their dish with a range of garnishes. Guests will be able to enjoy their creations in the garden, which will be made up of foliage and floral displays.

Alexandra Labaisse, senior brand manager at The Laughing Cow, said: "Whether you spread it, dip it, or dunk it, The Laughing Cow is a deliciously versatile cheese suitable for a range of cooking and snacking occasions.

"The ‘Snack Like You’ Café has been designed to bring this to life in a fun and memorable way that encapsulates the cheeky brand personality. We have tried to create an interactive brand experience that will compliment the ad campaign and really engage consumers with the new creative platform and personal versatility messaging."

The experience will be in Spitalfields on 10 and 11 August.

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