Latest Mad Men series debuts with 336,000 viewers

Mad Men: fourth series debut draws 336,000 viewers to BBC Four
Mad Men: fourth series debut draws 336,000 viewers to BBC Four

The new series of cult 1960s drama 'Mad Men' premiered on BBC Four with an average audience of 336,000 between 10pm and 11pm last night, according to unofficial overnight figures.

Returning to TV the day before UK adland celebrates four decades of real-life agency Saatchi & Saatchi, founded 1970, the fourth series of 'Mad Men' is set in 1964.

Its protaganists have broken away from Sterling Cooper to launch Sterling Cooper Draper Pryce. The agency has a new office, although its staff members need to pretend they have a second floor to appear bigger than they are, and Don Draper is single.

‘Midsomer Murders’ continued to deliver for ITV1 at prime time, drawing an average of 5.61 million viewers between 8pm and 10pm last night, a 25.1% share of the TV-watching audience.

On BBC One, ‘Crimewatch’, the programme that informs the nation about real-life crime, was watched by 3.50 million between 9pm and 10pm, a 15.4% share of the TV-watching audience.

‘Ultimate Big Brother’ performed well for Channel 4, with an average audience of 2.97 million across Channel 4 and Channel 4+1.

Yesterday, Channel 4 showed a special ad break at 9.15pm to celebrate the end of ‘Big Brother’ on the channel, and interspersed clips from the house with ads from Guinness, Warner Bros and Orange.

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