Last throes of football fever bring 11 million viewers to TV

ITV World Cup coverage: Mark Pougatch, Eni Aluko, Slaven Bilic and Ryan Giggs
ITV World Cup coverage: Mark Pougatch, Eni Aluko, Slaven Bilic and Ryan Giggs

A total of 11 million viewers watched the World Cup Final on the BBC and ITV on Sunday, while ITV's exclusive screening of England's third-place play-off match on Saturday brought in an average 6.8 million.

Although Saturday’s peak of 8.5 million was on a par with primetime hit shows and soaps, it was just a third of the audience that tuned in to ITV last Wednesday when it looked like England were on their way to the final.

The scaling-back of public interest extended to the final itself, which was contested between France and Croatia and was shown on both major terrestrial channels.

As is usual, the BBC outperformed ITV with its programming attracting an average of 7.9 million viewers to ITV’s 2.5 million. Viewing figures for the length of the match itself were slightly higher, at 2.83 million for ITV.

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