Langley's No. 8 secures exclusive partnerships at summer events

Langley's to host pop-up G&T bar at equestrian events (@Polointhepark)
Langley's to host pop-up G&T bar at equestrian events (@Polointhepark)

Langley's No.8 Gin has agreed to an exclusive partnership with British sporting events Badminton Horse Trials and Chesterton's Polo in the Park.

The British-based distiller will be offering guests a taste of its gin at the summer events, with the Horse Trials taking place in Badminton on 6-10 May and Polo in the Park running from 5-7 June in London.

A pop-up Langley’s No.8 G&T bar has been built and will be onsite, providing guests with gin and tonics. The firm will be collaborating with event bar provider Gorilla Events to facilitate the set-up.

It is part of a summer campaign to cash in on the popularity of the quintessentially British drink. The gin brand will be running a number of large, consumer-focused marketing campaigns aimed at the premium G&T market.

Mark Dawkins, Langley’s No.8 co-founder, said: "The events we have partnered with throughout 2015 are completely in-line with our brand.

"Being the exclusive gin partner across such prestigious events, alongside our very own G&T bar, gives us the opportunity to really raise our consumer profile in the super-premium spirits market."

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