Lanfranco & Cordova makes mining beautiful in new spot

The film was shot under difficult weather conditions in four South American mines.

Mining may not seem like the most picturesque industry, but Lanfranco & Cordova NYC-LIM proves that wrong in new work for Hochschild Mining.

Until now, the company, based in South America and London, had never launched its own piece of communication. The recently launched "Beneath the Surface" spot provides viewers with an inside look at mining in a unique and beautiful way.

Shot in four different mines in South America, including three in Peru and one in Patagonia, the footage was collected under extremely difficult weather conditions (shot at 16,00 square feet above sea level) with no oxygen.

One of the goals of the spot is to highlight the brand’s mission around diving deeper into everything in order to learn from the world.

Beneath The Surface/Hochschild Mining/Lanfranco& Cordova NYC from rolo on Vimeo.

"If you want to understand the world in a broader way; you can't just stay in the surface of things," said Rolando Cordova, CCO and co-founder of Lanfranco & Cordova NYC-LIM. "That's the brand statement for Hochschild Mining, and that’s what they've been doing literally and conceptually for more than a hundred years."

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free