How Lane Bryant took plus-size apparel from 'magalogs' to the cover of Vogue

It's no coincidence that Ashley Graham appears in the retailer's new ad and on the front of fashion's most revered magazine this month.

by Kathryn Luttner

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in


  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $116 a year

  • Full access to
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?