Land O'Lakes' first brand campaign features small kindnesses (and butter)
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Advertiser
Land O'Lakes -
Agency
The Martin Agency -
Sector
Food and Drink and Grocery food -
Exposure
United States
Spots from The Martin Agency show good deeds and good food
Land O’Lakes has long advertised its butter and cheese offerings, but a new campaign out today from The Martin Agency focuses on the brand itself, a first for the dairy producer. The "Add a Little Good" campaign comprises a series of 30-second TV spots, print ads and social media posts depicting wholesome and generous people. A helpful teenaged deli customer gives up his place in line to a busy mother, a child helps prepare a meal destined for the soup kitchen and hard-working farmers rise and shine to care for dairy cows — all set to verse. The print ads feature colorful and stylized photos of butter-dependent baked goods.