LadBible hosts AR gig featuring Yungblud

Yungblud: performed in front of green screen for experience
Yungblud: performed in front of green screen for experience

Hologram will appear in viewers' own surroundings.

LadBible’s music platform, Unilad Sound, has produced an augmented-reality gig featuring musician Yungblud.

The performance, which begins at 7.30pm tonight (Friday), is available to a global audience. It will feature Yungblud as a "life-sized hologram" so fans can stream his performance in their homes.

Yungblud was filmed using a green screen and, through AR, viewers will be able to watch him perform, correctly sized, in their own physical surroundings.

The content is available via Unilad’s website. It will ask for permission to access the device's camera and then drop Yungblud’s "hologram" on to the device's screen. The experience does not require an additional app since it is web-native.

It aims to be immersive and offers an alternative to live music performances that have been put on hold due to the coronavirus pandemic. The gig will also be a way for people to connect as they will be viewing the performance at the same time.

Fans will also be able to access a version of the experience via Snapchat from 11am tomorrow (Saturday) as part of LabBible’s Snapchat Discover.

Joe Williams, immersive technology lead at LabBible Group, said: "Augmented reality has the ability to immerse audiences within intimate digital experiences, providing new forms of interactions between artists and their fans. At a time when lockdown continues to dominate our interactions, it is more important than ever to continue to evolve how we entertain our community."

AR software developer HoloMe worked alongside Unilad Sound to deliver the project.

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free