Labour bans £30,000 McDonald's stand from its annual conference...and more

McDonald's: Labour's ban of the fast food chain described as 'snobbish'
McDonald's: Labour's ban of the fast food chain described as 'snobbish'

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.

Labour drops McDonald’s from annual conference

McDonald’s has reportedly been banned from running a stand at Labour’s annual conference, at a cost of £30,000 to the party.

The fast food chain said it was "disappointed" that the party’s national executive committee has decided to prevent it from running a stand.

The move was criticised by a number of Labour members.

Philip Hunt, a Labour peer and former health administrator, tweeted: "Why, and what’s our message to their customers?"

Labour MP Wes Streeting described the move as "snobby" to the Sun on Sunday.

A McDonald’s spokesman said: "We are disappointed with the decision that has been taken."

Labour wouldn’t comment on its decision.

Source: The Guardian

Sainsbury’s boosts digital and tech hires as Amazon threat looms

Sainsbury’s is hiring 150 staffers to its digital and technology hub in Manchester, including software developers and engineers.

The new staff will work in partnership with 900 other digital and tech employees based in London and Manchester.

The retailer is looking to boost its online store ahead of its £1.4bn buyout of Argos, which has yet to be approved by shareholders. It is also hoping to fend off Amazon, which is expanding its footprint in groceries via a tie-up with Morrisons.

Sainsbury’s opened its digital hub in Coventry last summer, where developers and engineers could test out new ways of shopping across apps and the web.

Source: The Guardian

Catch up with some of our longer reads...

Creativity is a serious business: from shape-shifting cars to creating compelling content

As Marketing explores creativity and design in its April issue, editor Rachel Barnes discusses what creativity means in the digital age and why we should all embrace these "disruptive, messy, exciting and sometimes uncomfortable and challenging" times.

Mary Portas: creativity is about finding a brand's essence and expressing it in a powerful way

The queen of the high street discusses how advertising was the last thing on her mind when designing the retail experience.

Have a listen to the Marketing Mind podcast...

Domino's head of digital Nick Dutch, and Iris' head of planning Ben Essen join the podcast to talk about their experiences at SXSW, discussing everything from capitalism as a valid economic model to whether marketers can ever ethically use brainwave-reading headsets.

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