Kwiff "It's perfectly normal. Until it's kwiffed" by Droga5 London

A comedy director and a series of man-children help sports betting app Kwiff go up against competition in the crowded gambling industry.

Quirky ads by Droga5 London try to capture the feeling of being "kwiffed", or boosting your odds, through niche scenarios. In one spot, men dressed as schoolchildren are elated when their teacher lets them burst giant bubble wrap. In another, a man catches a glass falling from a cupboard and carries his prize to the grave. Director Jeff Low, who was behind ads for Tena Men and Lotto, again delivers his wry humour.