Beze was previously account manager at Tribe Marketing where she managed large-scale campaigns and specialiased in pan-European projects.
Beze's role will see her managing experiential campaigns and live events for creative agencies including Space, Crown BC and Brand Fuel. Beze joins Kru Live as the staffing specialist is targeting expansion both in the UK and internationally.
Beze will work closely with group account director Ben Christie and newly-appointed managing director Sarah-Jane Benham.
Benham said: "I am delighted to announced Julie's arrival. Her knowledge and experience in managing experiential campaigns is second to none. I know she will make an excellent addition to our ambitous team."
Beze added that she was drawn to Kru Live by its reputation in the field, array of clients and recent project wins.
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