Kru Live partners with The Tab

Kru Live partners with online student newspaper The Tab
Kru Live partners with online student newspaper The Tab

Kru Live has partnered with student media brand The Tab in a deal that will see the agency staff creative experiential services for the paper's advertisers.

The Tab currently offers brands the chance to advertise on their range of location-specific websites, before activating at universities and engaging directly with students. Companies currently working with the student paper include Shell, Spotify, Netflix and Lidl.

Kru Live told Event it is exploring a number of ideas with The Tab at the moment across a number of brands, one being a leading home delivery food retailer.

The Tab has a monthly readership of three million and will cover 75 universities by March this year. Kru Live told Event that as the deal was still in its early stages, the partnership could not confirm which brands it would be working with initially.

Alexander Whyte, commercial director at The Tab, said: "Combining our in-house creative team with Kru Live’s experience in the staffing and implementation of experiential campaigns, I have no doubt this partnership will be a great success."

Tom Eatenton, Kru Live’s chief executive, added: "Having also started a business from student digs I can relate to the journey of The Tab and really look forward to working with such a talented group. We are eagerly waiting to see what innovative ideas Team Tab come up with for their advertisers."

More: Event 100 Club 2015 No. 17 - Sarah-Jane Benham

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