The Summer of Rum event will kick off with a Duppy Share blending masterclass, being held tomorrow (3 August) at the Leman Street Tavern in Whitechapel, with a further two taking place at the Duke on the Green in Parson's Green on 4 August and at the Canonbury in Islington on 25 August.
Gosling's meanwhile is hosting two evenings showcasing its Black Seal brand, which will include an informal tasting session looking at the history of one of the oldest family-owned rum producers in the world. These take place at the Prince Alfred in Maida Vale on 4 August and The Surprise in Chelsea on 31 August. Guests can also sample different expressions of Gosling's Bermudian rum, and take home a gift of a barrel glass to recreate their favourite rum-based drinks at home.
A rum masterclass will be led by Ron Zacapa at Battersea's The Plough on 17 August and John Salt in Islington on 25 August, where a Ron Zacapa brand ambassador will offer guests a welcome cocktail followed by an in-depth insight into the history of rum production, with a particular focus on ‘the solera process’ of blending, rounded off with a tasting session.
Kraken is hosting a 'Black Ink Society' masterclass with an interactive cocktail-making session, where attendees will learn how to make a total of three classic drinks while discovering the rich, dark notes of the rum blend. All attendees will also be given a mason jar to take home with them and the event takes place across three dates - at the Princess of Wales in Clapton on 11 August, the Leather Bottle in Earlsfield on the 17 August and Brewers Inn in Wandsworth on 19 August.
Earlier this year, Don Papa Rum announced a series of rum-themed sessions, showcasing a different art form alongside cocktails and cuisine reflective of the Don Papa Rum brand.
A pop-up bar designed by surfing brand Quiksilver and inspired by rum opened in Leeds at the end of June, featuring premium rum brands Appleton Estate, Wray & Nephew and Gosling's.
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brands and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.