Kodak creates Downtown Las Vegas installation at CES

Kodak has created an installation that celebrates Downtown Las Vegas at the Consumer Electronics Show.

"Kodak Downtown", by Jack Morton Worldwide, features three retail spaces "inspired by the current renaissance of downtown Las Vegas".

The Eastman House space celebrates interior design and the part that Kodak plays in it, showcasing a range of home products such as printers, home monitors and security cameras.

The space is designed to show the brand’s heritage and "the ever-growing culture of stylish private clubs and spaces which are themselves inspiring interior design in the home".

The Yelo space has a future focus and takes inspiration from "high-end fashion houses and unique retail spaces", and the Downtown Market space focuses on pop-up markets.

Danielle Atkins, vice president of brand at Kodak, said: "CES is a key event for Kodak, and for the past three years we have challenged ourselves to bring a little Kodak Magic to Las Vegas. This year ‘Kodak Downtown’ is an experience that is inspired by Downtown Las Vegas."

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