AdvertiserNational Breast Cancer Foundation
AgencyOgilvy & Mather
SectorGovernment / Non-profit
Strategically placed pockets turn this stylish hoodie into a weapon against cancer
Plenty of ad campaigns raise awareness for good causes, but Ogilvy & Mather’s pro bono campaign is raising money, too. The agency enlisted fashion designer Peter Som to create the Sisterhoodie, a casual piece of couture with prominently misplaced pockets. Four online spots will be shared on social media by influencers like model Kate Bock, directing supporters to thesisterhoodie.com, where they can buy one of their own. Net proceeds benefit the National Breast Cancer Foundation — a charity that provides free mammograms to women without health insurance.