Klarna enlists comedian Celeste Barber for a social media mini-series.
The Instagram queen is bringing to light the harsh realities of home-shopping in aid of payment provider Klarna. Comprised of three 60-second spots, the series shows shopping guru Barber give advice to a trio of online novices. While one woman accidentally buys a see-through wedding dress, another unhappy shopper is underwhelmed by his new collection of pocket-sized garden furniture.
The videos will run across Instagram and YouTube, alongside a partnership with Refinery29. A series of quirky GIFS will feed into Barber’s six million-strong Instagram following. The work was directed by Alyssa McClelland through Anonymous Content.