Kit Kat "Christmas break" by J Walter Thompson

Kit Kat is giving TV viewers a break from competitively extravagant Christmas ads with its own spot that features nothing but blank space and the actor Tom Hollander's soothing voice.

J Walter Thompson created the ad, which breaks this weekend (starting 5 December). The spot features an unchanging greyish background as Hollander talks about giving viewers a break from the Christmas onslaught and includes a few not-so-subtle digs at the John Lewis campaigns.