Kiss FM, Breast Cancer Care and Intersport partner with Electric Run

Kiss FM, Breast Cancer Care and Intersport partner with Electric Run
Kiss FM, Breast Cancer Care and Intersport partner with Electric Run

Kiss FM, Breast Cancer Care and Intersport will be partnering with Electric Run to provide an experiential night-time run, which is taking place in London's Wembley Park on May 2.

The 5k nocturnal run will be lit-up by neon installations and participants will run, walk or dance their way through six multi-sensory areas, including an electro-rainforest, a sea-world and a candy-world, which will be full of giant gummy bears and sweets.

Kiss FM DJs will provide music to keep the participants motivated and there will be a party at the finish line, featuring circus performers and light shows.

Meanwhile, Intersport will be making Electric Run t-shirts for the participants and will also be handing out other freebies at the event.

There will be 15,000 participants, including several famous faces, such as BBC radio DJ Jo Whiley, ex-Sugarbabes singer Heidi Range and Hollyoaks actor Gemma Atkinson.

Many of the participants have been personally affected by cancer and will be raising money for Breast Cancer Care.

The global event is taking place in 16 countries and other famous participants include actors Seth Rogan and Carmen Electra.

More: London Marathon: Four brand activations

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