King's Hawaiian makes Super Bowl debut with dopey dad, adorable kids

Bread and BBQ sauce brand relies on familiar tropes with help from Levit Agency.

A fat, sneaky dad reveals his foolproof plan for hoarding King's Hawaiian hamburger buns in the brand's first Super Bowl commercial. But wait—there's a twist ending you'll never see coming. We won't give it away, but suffice to say Dad isn't as clever as he thinks! The 30-second spot comes courtesy of Levit agency.