Kids chug Liquid Death tallboys in Super Bowl spot

The ad also features a pregnant woman drinking a Liquid Death can of water.

Liquid Death’s skull logo packaging might cause some people to confuse the canned water company for a beer brand. 

Liquid Death poked fun at that misconception in its regional Super Bowl spot.

In the ad, a group of kids are having a raging party with Liquid Death beverages. The underaged drinkers chug tallboy cans of Liquid Death while a cover of Judas Priest’s 1980 song "Breakin’ the Law" plays in the background.

The spot culminates with a pregnant woman drinking her own can of Liquid Death. But viewers can breathe a sigh of relief when the voice-over reassures them, "Don't be scared. It's just water."