Kids burst their own bubbles in the Humane Society's new puppy mill campaign

Rokkan delivers another cute film with a deeper, more serious message

Where do puppies come from? What begins as fanciful answers from cheerful children quickly takes a dark turn in a new spot from the Humane Society by Rokkan, the animal welfare nonprofit’s creative and media agency of record. Like last year’s "Same Day Pups," the spot relies on heartwarming imagery rather than shock value. The harsh conditions of a breeding facility only appear as stylized animation. The campaign debuted Thursday and runs through the end of October. It also includes paid social media and digital placements and a site redesign for DontBuyIntoPuppyMills.com.