Daily newspaper the New Day, which was Britain’s first new standalone national newspaper for 30 years, is to close tomorrow just nine weeks after launch.
Publisher Trinity Mirror called the decision "disappointing" but said it was necessary because circulation for the title was "below our expectations".
Trinity Mirror had hoped to sell about 200,000 copies of New Day each day, but sales are reported to have fallen to around 40,000.
Also in the news
- The New Day: Trinity Mirror bosses should feel ashamed at paper's failure
- Trinity Mirror's print ad revenue falls 19% as The New Day closes
Netflix, the online film and TV streaming site, is on the hunt for a media agency to work on special projects.
The company sent out RFPs in April and held chemistry meetings last week. It is looking for shops to come up with ideas for programme launches.
The process is being handled directly by Netflix and will not impact its relationship with MEC, which oversees media globally.
The company is facing increasing competition from Amazon Prime, Now TV and Apple TV. In March, Sky invested £31.6 million in Iflix, a streaming service for the Southeast Asia market that launched in May last year.
Also in the news
A Kickstarter campaign is attempting to raise £23,000 in a bid to take over the full set of ad spaces in a London Underground station and fill them with pictures of cats.
The project, the Citizens Advertising Takeover Service (CATS), is the first idea from Kickstarter user Glimpse, which describes itself as "a group of creative people who want to use our skills for good".
As of this morning, CATS had raised more than £5,000 by offering rewards including t-shirts, a cat-themed browser ad-blocker, and the chance for £100 or more, the chance to have your own cat featured in one of the pictures, at various levels of prominence.
Bookmaker Paddy Power is getting in on Leicester City's Premier League-winning glory by taking some of the punters who won money on the 5,000-to-1 event on an open-top bus tour.
A 32ft-long bus will tour Leicester on Saturday, the day of the team’s first home game since they were confirmed as title winners, likely getting the jump on the club’s own planned parade.
The bus features congratulatory messages along each side and humble-pie quotes on the rear from football pundits, including Gary Lineker, who doubted Foxes boss Claudio Ranieri’s credentials at the start of the season.
More marketing news
- Diet Coke cans to feature Edina and Patsy for 'Absolutely Fabulous: The Movie' deal
- Brand loyalty is dead: it's time to get personal or fail
The last two weeks have seen two very different artists, Beyoncé and Radiohead, take fans completely by surprise by dropping new music.
Both drops achieved the near-impossible - cut-through in an age of Spotify Discover, social media noise and musician selfies on Instagram. What were the marketing tricks they used to pull it off?
Continue reading, Beyoncé vs Radiohead: the art of the explosive album drop.
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