Kickstarter campaign wants to replace tube ads with cat pics

Today's top stories including, nine-week old New Day paper set to close on Friday, Kickstarter campaign wants to replace tube ads with cat pics, plus Beyoncé, Radiohead and the art of the explosive album drop.

Most read: New Day paper closes

Daily newspaper the New Day, which was Britain’s first new standalone national newspaper for 30 years, is to close tomorrow just nine weeks after launch.

Publisher Trinity Mirror called the decision "disappointing" but said it was necessary because circulation for the title was "below our expectations".

Trinity Mirror had hoped to sell about 200,000 copies of New Day each day, but sales are reported to have fallen to around 40,000.

Also in the news


Netflix seeks media agency for special projects projects

Media: Netflix seeks media agency for special projects
projects

Netflix, the online film and TV streaming site, is on the hunt for a media agency to work on special projects.

The company sent out RFPs in April and held chemistry meetings last week. It is looking for shops to come up with ideas for programme launches.

The process is being handled directly by Netflix and will not impact its relationship with MEC, which oversees media globally.

The company is facing increasing competition from Amazon Prime, Now TV and Apple TV. In March, Sky invested £31.6 million in Iflix, a streaming service for the Southeast Asia market that launched in May last year.

Also in the news


Tottenham Cat Road? Campaign wants to replace tube ads with cat pics

Kickstarter: Tottenham Cat Road? Campaign wants to replace tube ads with cat pics

A Kickstarter campaign is attempting to raise £23,000 in a bid to take over the full set of ad spaces in a London Underground station and fill them with pictures of cats.

The project, the Citizens Advertising Takeover Service (CATS), is the first idea from Kickstarter user Glimpse, which describes itself as "a group of creative people who want to use our skills for good".

As of this morning, CATS had raised more than £5,000 by offering rewards including t-shirts, a cat-themed browser ad-blocker, and the chance for £100 or more, the chance to have your own cat featured in one of the pictures, at various levels of prominence.


Paddy Power plans bus tour to 'celebrate' losing money on Leicester City

Marketing: Paddy Power plans bus tour to 'celebrate' losing money on Leicester City

Bookmaker Paddy Power is getting in on Leicester City's Premier League-winning glory by taking some of the punters who won money on the 5,000-to-1 event on an open-top bus tour.

A 32ft-long bus will tour Leicester on Saturday, the day of the team’s first home game since they were confirmed as title winners, likely getting the jump on the club’s own planned parade.

The bus features congratulatory messages along each side and humble-pie quotes on the rear from football pundits, including Gary Lineker, who doubted Foxes boss Claudio Ranieri’s credentials at the start of the season.

More marketing news


Beyoncé vs Radiohead: the art of the explosive album drop

Beyoncé vs Radiohead: the art of the explosive album drop

The last two weeks have seen two very different artists, Beyoncé and Radiohead, take fans completely by surprise by dropping new music.

Both drops achieved the near-impossible - cut-through in an age of Spotify Discover, social media noise and musician selfies on Instagram. What were the marketing tricks they used to pull it off?

Continue reading, Beyoncé vs Radiohead: the art of the explosive album drop.

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