Kia teases a screaming Melissa McCarthy in new Super Bowl film

The car company releases 15 seconds of its Niro crossover spot

Most celebrities don't run away screaming when marketing a car during the National Football League's biggest game of the year. But Melissa McCarthy is not most celebrities. In the teaser from David&Goliath, the comedian runs through an arid desert, white flag in hand, always looking over her shoulder at the unseen thing that's chasing her. The 15-second spot is just a snippet of the minute-long film that will air during the Super Bowl's third quarter. On Feb. 5, we'll find out what or whom she's running from, what's written on her white flag and if the Kia Niro crossover's 50 miles per gallon will assist in her escape.