Kia 'Fit for a King' by David&Goliath

LeBron James is the star of Kia's "Fit for a King" campaign, showcasing the company's K900 luxury sedan

Kia joins the parade of global brands teaming with LeBron James as the basketball great returns to the Cleveland Cavaliers for the upcoming NBA season.

Kia’s new "Fit For a King" campaign, created by David&Goliath, showcases James as he drives his new K900 luxury sedan around Cleveland.

In the spots, James appears in everyday-life situations, treating his K900 like any luxury car owner would — whether it be going out of his way to make sure nothing happens to his car, skipping the chauffeur and driving himself to a VIP event, or taking a moment of peace and quiet in the spacious backseat.

Campaign credits

Client: Kia
Agency: David&Goliath
Founder and chairman: David Angelo
Chief creative officer: Colin Jeffery
Creative directors: Driscoll Reid, Chris Hutchinson
ACD/copywriter: Chip Waters
Senior art director: Richard Fischer
President: Brian Dunbar
Group account director: Brook Dore
Account director: Mike O’Malley
Account supervisor: Stacy Garibay
Account coordinator: Lauren Kelley
Director of broadcast production: Paul Albanese
Executive producer: Curt O’Brien
Director of business affairs: Rodney Pizarro
Associate business affairs managers: Camara Price, Ann Shelton
Product information manager: Russ Wortman
Production company: Imperial Woodpecker
Director: Stacy Wall
Executive producer/managing partner: Doug Halbert
Producer: Laurie Boccaccio
Editorial: Spinach
Editors: Grant Surmi, Kevin Zimmerman
Producer: Jonathan Carpio
Visual effects: The Mill
Executive producer: Jo Arghiris
VFX producer: Will Lemmon
VFX supervisor: Randy Dill
Music supervision: Squeak E Clean
Executive producer/COO: Carol Dunn
Senior producer: Amy Crilly
Composer: Justin Hori
Sound design: Stimmung
Executive producer: Ceinwyn Clark
Producer: Kristina Iwankiw
Sound designer: Gus Koven

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