Kia joins the parade of global brands teaming with LeBron James as the basketball great returns to the Cleveland Cavaliers for the upcoming NBA season.
Kia’s new "Fit For a King" campaign, created by David&Goliath, showcases James as he drives his new K900 luxury sedan around Cleveland.
In the spots, James appears in everyday-life situations, treating his K900 like any luxury car owner would — whether it be going out of his way to make sure nothing happens to his car, skipping the chauffeur and driving himself to a VIP event, or taking a moment of peace and quiet in the spacious backseat.
Campaign credits
Client: Kia
Agency: David&Goliath
Founder and chairman: David Angelo
Chief creative officer: Colin Jeffery
Creative directors: Driscoll Reid, Chris Hutchinson
ACD/copywriter: Chip Waters
Senior art director: Richard Fischer
President: Brian Dunbar
Group account director: Brook Dore
Account director: Mike O’Malley
Account supervisor: Stacy Garibay
Account coordinator: Lauren Kelley
Director of broadcast production: Paul Albanese
Executive producer: Curt O’Brien
Director of business affairs: Rodney Pizarro
Associate business affairs managers: Camara Price, Ann Shelton
Product information manager: Russ Wortman
Production company: Imperial Woodpecker
Director: Stacy Wall
Executive producer/managing partner: Doug Halbert
Producer: Laurie Boccaccio
Editorial: Spinach
Editors: Grant Surmi, Kevin Zimmerman
Producer: Jonathan Carpio
Visual effects: The Mill
Executive producer: Jo Arghiris
VFX producer: Will Lemmon
VFX supervisor: Randy Dill
Music supervision: Squeak E Clean
Executive producer/COO: Carol Dunn
Senior producer: Amy Crilly
Composer: Justin Hori
Sound design: Stimmung
Executive producer: Ceinwyn Clark
Producer: Kristina Iwankiw
Sound designer: Gus Koven