KFC showcases real-life cowboys in stylish film

KFC has invoked a classic vision of America with a 90-second film telling the the story of a real-life modern cowboy and his son.

The fast food chain is looking to promote its new Great American Bites range, including Texas BBQ, Sweet Missouri Mustard, and Fiery Kansas Chilli flavoured products.

The stylish clip, which launches today (21 July), is the latest in a new series of more emotionally-engaging ads which kicked off earlier this year.

Brands: KFC

Client: Meg Farren, marketing director

Agency: BBH London

Creatives: Hamish Pinnell, Shelley Smoler and Raphael Basckin

Tags

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free