KFC marketing chief: Don't flush dollars down the drain with vanilla campaigns

Jennelle Tilling, KFC's global chief marketing and innovation officer, shares a few tips from her 15 years in the industry.

by Jennelle Tilling

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in


  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $116 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?