KFC Malaysia creates 100 seriously cheezy preroll videos

Fast food joint and Google have teamed up for programmatic promotion of new cheesy chicken burger

A new KFC campaign in Malaysia will deliver 100 brief, programmatically delivered preroll ads that each contain a groan-inducing pickup line delivered by a saucy chicken burger. The agency, PG Mediabrand's Ensemble, has partnered with Google to debut all the videos before Dec. 25. The videos will riff on the top 25 trending videos across 10 categories viewed on YouTube, such as Adele’s Hello, popular dialogues by Southern Indian star Rajinikanth and, of course, cat videos. The campaign will also include a talking billboard featuring the "cheezy" burger, a cheeky Tinder profile and multiple YouTube mastheads that target users based on browsing behavior.