KFC dancing spot banned for 'unsafe practice'

Ten-second ad showed woman dancing on a rooftop.

A 10-second KFC TV ad showing a woman dancing on a rooftop has been banned for encouraging "unsafe practice" by the Advertising Standards Authority.

The spot, created by Mother, uses the song X Gon’ Give It To Ya by DMX. A complainant questioned whether the spot encourages unsafe practice. KFC explained that the intention of the ad was to "capture the carefree spirit" associated with its foo, and that the choreography would not be "easily emulated by viewers".

The ASA ruling said the camera angles made it look like the woman was dancing on the edge of a rooftop – something that may appeal to young people "as an act of dexterity and daring that they could emulate".

As a result, the ad watchdog banned the spot and asked KFC to ensure it does not condone or encourage unsafe practice in its marketing.

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free