Restaurant chain celebrates its founder
75 years ago, a 65-year-old man named Colonel Harland David Sanders open Kentucky Fried Chicken. Now known as KFC, the Colonel has recently not been in the brand's spotlight. Until now.
To celebrate the anniversary, Wieden + Kennedy Portland has brought the Colonel back. In three videos, a microsite and a new KFC.com he's a bit out of sync with the times — but is as feisty and as much of a fried chicken lover as ever.
In the commercials, Sanders speaks directly to the camera (and sings in the spot "Bucket In My Hand") discussing chicken and mandolin music. He ends with "I'm back, America!"
The new KFC.com prominently features the Colonel in a modern flat design. The microsite Hall of Colonels mimics an old fashioned roadside attraction, displaying different epochs of Harland David Sanders. Included is a "1978" style arcade game, playable online.
The TV ads will debut May 25 to coincide with store redesigns and new menu items.