Kevin Hart plays overprotective dad in Hyundai's Super Bowl pre-kick spot

The comedian uses the Hyundai Genesis' car-finder feature to follow his daughter and her date

Comedian Kevin Hart takes overbearing parenting to an extreme in Hyundai's Super Bowl pre-kick spot. Hart plays a father who lets his daughter go out on a date and gives the young man the keys to his new 2016 Hyundai Genesis. Little does the teen know that Hart's keeping tabs on the couple's every move thanks to the car's Blue Link Car Finder feature, following them to the movies and amusement park. The 60-second spot was produced by INNOCEAN, who also worked on two other Hyundai big game spots, "Ryanville" and "The Chase."

Credits

ACD AD
Director Of Integrated Production
Executive Producer
Producer
Head Of Account Services
Group Account Director
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Head Of Strategy
Planning Director
Business Affairs
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