'The Hoopers' campaign keeps the wordplay going with coupons that need ... some sort of cutting implement
State Farm’s Hooper "family" of NBA stars is back, in the latest spot in the campaign from Translation. This time, "Grampa" Kevin Garnett complains he can’t find a good clipper to cut coupons. Mom and Dad (L.A. Clippers DeAndre Jordan and Chris Paul) take offense, but baby Damian Lillard joins in the trash talk The State Farm agent who lives next door (ever the good neighbor) reminds Grampa that he just saved with an insurance bundle, and son Kevin Love proclaims his love for nuggets. (Perhaps a hint at an upcoming career move?) This is the fifth spot in the campaign, which debuted in December and even includes a music video.