Kevin Durant does young fan's bidding in memorabilia spot

Short film from content studio Conscious Minds is first in long-term partnership

Young sports fans love their trading cards. In this short film for collectibles company Panini, NBA star Kevin Durant comes to life and takes orders from a young boy waiting for his dad, personifying the flights of imagination the right card can inspire in a child. The spot, created by content studio Conscious Minds, is the first collaboration between Durant and Panini, who have signed a multi-year deal to co-develop trading cards and other products.