Kevin Bacon and his 'big package' take gold for EE in this week's ad chart

EE: Kevin Bacon and his short shorts take top spot in this week's ad chart
EE: Kevin Bacon and his short shorts take top spot in this week's ad chart

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Kevin Bacon and the Meerkat family share the top spot this week, landing EE and Comparethemarket.com both registering 52% recall. In third place is Confused.com with 51% recall.

RankVideo

1

 

Brand: EE

Agency/TV Buyer: Saatchi & Saatchi/MEC

Recall: 52%

1

Brand: Comparethemarket.com

Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 52%

3

Brand: Confused.com

Agency/TV Buyer: Publicis/PHD

Recall: 51%

4

Brand: Webuyanycar.com

Agency/TV Buyer: Driven/MEC Manchester

Recall: 49%

5

Brand: Oak Furniture Land

Agency/TV Buyer: Equinox TV/MNC

Recall: 39%

6

Brand: Papa John's Pizza

Agency/TV Buyer: --/--

Recall: 33%

7

Brand: Lloyds Bank

Agency/TV Buyer: RKCR/Y&R/MEC

Recall: 32%

8

Brand: Funkypigeon.com

Agency/TV Buyer: DLKW Lowe/Carat

Recall: 31%

9

Brand: Coca-Cola

Agency/TV Buyer: ---/---

Recall: 28%

9

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 28%

Adwatch research was conducted from 19 to 23 March 2015 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).


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