Kevin Bacon and the Meerkat family share the top spot this week, landing EE and Comparethemarket.com both registering 52% recall. In third place is Confused.com with 51% recall.
| Rank | Video |
|---|---|
1 |
Brand: EEAgency/TV Buyer: Saatchi & Saatchi/MECRecall: 52% |
1 |
Brand: Comparethemarket.comAgency/TV Buyer: VCCP/ZenithOptimedia
Recall: 52% |
3 |
Brand: Confused.comAgency/TV Buyer: Publicis/PHDRecall: 51% |
4 |
Brand: Webuyanycar.comAgency/TV Buyer: Driven/MEC ManchesterRecall: 49% |
5 |
Brand: Oak Furniture LandAgency/TV Buyer: Equinox TV/MNCRecall: 39% |
6 |
Brand: Papa John's Pizza
Agency/TV Buyer: --/--Recall: 33% |
7 |
Brand: Lloyds BankAgency/TV Buyer: RKCR/Y&R/MEC
Recall: 32% |
8 |
Brand: Funkypigeon.comAgency/TV Buyer: DLKW Lowe/CaratRecall: 31% |
9 |
Brand: Coca-ColaAgency/TV Buyer: ---/---Recall: 28% |
9 |
Brand: MorrisonsAgency/TV Buyer: DLKW Lowe/MECRecall: 28% |
Adwatch research was conducted from 19 to 23 March 2015 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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