Ketel One to stage ultimate cocktail experience

Ketel One: celebrating King's Day
Ketel One: celebrating King's Day

Dutch Vodka brand Ketel One is taking over an offshore platform 22 metres up in the air to create the world's first Ketel One Huis, and is inviting guests to stay there for the night.

The experience is tying in with King's Day, the biggest party in the Dutch calendar. This April, for two nights only, four lucky competition winners will enjoy the ultimate Dutch day in Ketel One style. Flown to Amsterdam for this unique experience, they will be personally welcomed into the iconic Ketel One Distillery by the family behind the brand.

Here the guests will be led in a behind-the-scenes tour of the distillery, learning all about what makes Ketel One Vodka so special, and have a go at a cocktail making in the brand's very own windmill. Next they’ll be transported to the Ketel One House, an offshore platform (now REM Eiland Restaurant) which has been fully kitted out with lots of quirk and charm. Guests will sleep 22 metres up, with floor-to-ceiling windows enhancing the breath-taking 360° views over Amsterdam.

From perfectly perpendicular pillow chocolates, to square ice cubes selected for its signature Dutch Mules, no detail has been overlooked in this unique experience.  With a personal drinks butler catering to every taste, guests will be able to enjoy spectacular Dutch dining and delicious Ketel One cocktails with the best views in town – all rounded off with celebrating King’s Day like royalty on a dedicated canal boat.

Bob Nolet, 11th generation distiller of the Nolet Distillery, whose father Carolus Nolet Sr. created Ketel One Vodka, said: "We are extremely excited to share our Ketel One ‘King’s Day’ experience with these winners, welcoming them not just into our pop-up 'huis' and our distillery but into our family too. We want to make the winners feel relaxed and ‘at home’, joining us to celebrate the excitement and fun of King’s Day – while also surprising them with little, unexpected details of perfection."

To be in with a chance of winning, those interested need to follow @KetelOne on Instagram and tell us why they and three friends deserve to stay at the Ketel One Huis. The competition closes 16 April.

Ketel One was the official partner for London's Winter Yulefest, a winter festival created and staged by The Meredith Collective. Last year, the brand inviting guests to gather around the dining table for a series of exclusive family-inspired supper clubs, to mark the family-owned brand's 325 years in business.

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