Ken Jeong for Bridgestone tires

Actor takes tires for a fuel-efficient ride to Vegas

Character actor Ken Jeong ("The Hangover," "Community") stars in two ads for Japanese tire maker Bridgestone. In a nod to his past roles in "The Hangover" movie, the videos by Publicis North America of Dallas involve a road trip to Vegas.

Bridgestone touts the brand's Ecopia line of tires, which provide an extra 20 miles of fuel per fill up. Jeong takes advantage of this by yelling or avoiding a gas station in the desert.

Supporting the campaign is an integrated digital campaign and social media engagement with Jeong.