Kellogg's turns café into US-themed space for 2018 PyeongChang Games

Kellogg's has turned its New York café into a US-themed space to celebrate the 2018 PyeongChang Winter Olympics.

The brand has created red, white and blue dishes such as "patriotic" Pop-Tarts, ice cream sandwiches and doughnuts.

Also available is a "torch-inspired" hot chocolate; a red, white and blue takeover of the DIY cereal bar; as well as snow cones and chocolate fondue.

A life-sized photo booth will allow people to see themselves on a Team USA special edition cereal box. Kellogg’s will show the Games in the café too.

Sam Minardi, director for brand marketing at Kellogg Company, said: "As a Team USA sponsor, we can't wait to help our fans celebrate the Games in the heart of New York City.

"The newly-opened Kellogg's NYC Café is the perfect spot to highlight our team of athletes, as well as get fans excited about the competition and celebrate with their favourite Kellogg's cereals."

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free