Keith Reinhard outlines the future of advertising

The chairman emeritus of DDB Worldwide says modern advertising, built on bursts of creativity and the introduction of new technologies, will give way to a new era of storytelling and building connections with consumers.

by Sarah Shearman
Keith Reinhard predicts a "third stage" of advertising based on the power of storytelling. (Photo courtesy Sovev Media)
Keith Reinhard predicts a "third stage" of advertising based on the power of storytelling. (Photo courtesy Sovev Media)

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