KBS leans on cultural tensions for new DairyPure ad

Childhood innocence and cultural tension is the unlikely combination for DairyPure's new slot by agency KBS. The heartstring-tugger is part of a 360 campaign that includes a series of digital shorts. "The roll-out of our integrated communications is designed to drive awareness of the new brand idea, and surround consumers with a variety of ways to engage with DairyPure and learn more about the product story," said Ted Florea, global chief strategy officer at KBS.

Credits

Client
VP, Marketing & Innovation
Sr. Director of Marketing
AGENCY
Global Chief Strategy Officer
Strategy Director
Associate Brand Strategist
Global Chief Technology Officer
Group Creative Director
Group Creative Director
Associate Creative Director
Copywriter
Global Chief Production Officer
Executive Content Producer
Content Producer
PRODUCTION COMPANY
Director
Executive Producer
EDITING

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free