KAYAK's "Safe Six" OOH campaign leans into cheeky humor for holiday travelers

The travel search site's new creative for airports in the U.S. and LATAM encourages social distancing and COVID-19 safety in a mock safe sex campaign.

Holiday travel will look much different -- and likely much slower -- this year. Those who have decided to brave the airports may come across KAYAK’s new out of home creative, which plays on the idea of safe-sex education with taglines like "Let’s Get It On," referring to hand sanitizer, and "Use Protection" next to an image of a face mask. Safe travels!