Toward, who was head of content at MEC, will join at the end of the month and will focus on data-driven content. He will report to Karmarama’s executive chairman, Jon Wilkins.
Wilkins said: "Data-driven content has become one of our key growth areas since we added a market leading data team to our established content production offer.
"Jamie is the final piece of the jigsaw, bringing leadership and distribution planning capability to keep us ahead of the curve and at the leading edge of the content market."
Toward has been at MEC since 2012 when he joined as director of operations at MEC Access. He was promoted to head of content at MEC in 2014.